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Great Atlantic Crab Company draft labels

Gallagher Design was hired to provide several ideas for round labels applied to the tops of canned crab meat products. Below are the drafts provided to the client. Unfortunately, the company decided not to go forward with producing the crab meat products. But this collection gives insight into the design process and the variety of options we may provide for any given project.

Art direction was by Patrice Gallagher; the crab illustrations on the left options are by Amanda Wood; on the upper right the illustration is an old engraving; lower right, crab illustration is by watercolorist John Connors.

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